Instagram Checkout feature
Image: Instagram

Last year, Snapchat introduced Snap Store which allows users to buy items directly from Amazon without leaving the app, with the aid of smartphone cameras, SnapChat users can quickly identify a product and buy from the popular store. The well-known photographic and social platform, Instagram has followed suit to release Instagram Checkout feature. The new checkout features will allow users to buy items from popular stores without leaving the app.

The Instagram checkout feature will allow for a seamless shopping experience, users won’t need to leave the app to brands website to complete their shopping anymore, making it one-click shopping experience.

Instagram will also send out shipment and delivery notifications inside the app after the purchase is complete, this will let you keep track or your purchase right inside the app.

How to use Instagram Checkout feature

Instagram Checkout
Image: Instagram

When you visit a brands page and tap to view a product from a shopping post, you’ll see a “Checkout on Instagram” button on the product page.

Simply, tap the checkout button to select from various options such as size or colour, then you’ll proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information and shipping address the first time you check out and once your order is complete, your billing information will be securely saved for next time use.

At the moment this feature is only available to the US and will be rolling out to more countries soon. You can view the list of brands that currently supports the Instagram checkout feature here.

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